A look back on COC before it celebrates 4th anniversary

Although one of the newest Colleges offered by the New Era University, the College of Communication has already come a long way through out the University’s service, existing only as a course many years ago before it operated as the independent College we now know.

neu.edu.ph

The New Era University’s Mass Communication course originally came about as a department under the College of Arts and Sciences when the University passed the Level II Accreditation as cited by the PACUCOA or Philippine Association of Colleges and Universities Commission on Accreditation only after 4 years after the dedication of the University, according to the CAS’ (College of Arts and Sciences) record of history. The Mass Communication Department was accredited together with the other departments namely, Language, Social Sciences, Math and Sciences, Biology, and Psychology.

https://youtu.be/VBzSLktsqjY
Mass Comm memories by Shyne from 2010

The Mass Communication department was officially established in 1979 under the general education system. Just like the system most of us know, the general education system allots the first two years of the curriculum to minor subjects and the major subject load to the third and fourth year. Having only a few number of students at the time, the department was initially housed in the old CEM building. The very first batch of graduates of the New Era University only consisted of 12 students, where in one of the COC’s major pillars – Mr. Elson Montalbo – was part of.

It was only last August 2014 when the former Mass Communication department officially started as an independent College of its own, now known as the College of Communication. It was all thanks to our University President, Dr. Nilo L. Rosas, who guided and directed  Atty. Dorothy Kristine Manalo Orosa and her husband Atty. Theoben Jerden Orosa, our Chair and Board of Trustees member, to make this dream possible. This is indeed a blessing to the department to finally achieve its goal to operate as a sole College especially having granted it on July 17, 2015, in line with the Iglesia Ni Cristo’s Centennial celebration. It has been almost 4 years since then, and the College of Communication is now continuing to grow its family of students and faculty, on a unified goal of creating professionals.

College of Communication logo

The New Era University website also explained how the details of the COC logo was arranged. Just like any College logo from the University, each element in it has a definite meaning. The official logo is of course followed on the standard of the University, which is why the emblem and the rising sun follows the University’s identity, and the half part to represent the College. The most prominent detail in the logo is the letter “C” in the middle which stands for Communication. It turns out that its blue color also has an explanation – to coordinate it with the Iglesia Ni Cristo’s Centennial celebration color, the time when the College was also granted. The curves before the letter C are explained to be signal waves, to fully represent the meaning of Communication, where it is said to be present in whichever medium used. Also represented as dynamism and discipline, the signal waves’ colors are noticeably adapted from the Church’s flag colors, green, white, and red, which is explained to symbolize the adherence of the College to the Philosophy, Vision, and Mission of the school to provide quality education within the Christian values under the Church administration.

Communication building and Comm Studio

Ever since the College was established, the COC body has moved its home to the old Net25, Eagle Broadcasting and Pinas FM studios and building, which we now call Era 1, Communication building, and the Barn or Comm Studio respectively. To better cater to the students’ professional needs and requirements, it was only reasonable to house within the said building and location in the school. The Comm area is located in the far right portion of the University, near the old school gates and school garden, which the Eraians call the gazebo. Being a Mass Communication course, it’s normal to hold activities that showcase the students’ requirements. The barn or Comm Studio is the College’s main location intended for programs and events. Previously used as the network’s studio, it has the equipment and space to produce events from simple assemblies and seminars, film viewing, to big performances of musical plays and original productions.



Together with its move, the curriculum was also altered to provide and accommodate more students within the field. The 2014 Communication curriculum was the revision of the previous Mass Communication curriculum used for years under the College of Arts and Sciences. The revision touched only a few subjects that updated it with the demands of the generation, including the change of subject descriptions and the decrease of unit load. The former curriculum requires the students to complete a total of 173 units, while the 2014 curriculum has significantly lesser units to be completed at 164.
The College must be one of the busiest Colleges when it comes to events and activities. Having known to always hold public performances and exercises, the Communication students are usually misconceived as loud, outgoing and the ‘performer’ kind. Although it’s true that most of the requirements of the course require guts, not all students are demanded to generally to have it. While there are the front liners to every profession, the Communication track also has a place for each and every talent. The College recognizes each of the student’s ability and hones them to further nurture their gifts while being  able to express themselves through whichever medium and role they are best suitable for, may it be in front of the audience, working magic behind the camera, working with the public relations, producing scripts and storylines, advertising, editing and researching.



One part of the course that haven’t changed throughout its years in New Era may be its achievements and recognitions. Even before, the New Era Mass Communication has been well-known in the region for being competitive in its craft and abilities. Students are encouraged to compete and join interschool competitions to bring pride and honor to the school while improving and showcasing their craft. Some of the famous competitions for film and production are the Ateneo Video Open, SIBOL, UP Film competition, where the University usually won the People’s Choice award among others to name a few. But one of the highlights and pride of the Mass Communication department was winning 1st place in the PNP Film festival with the movie ‘Police Line’. Dianne Cantuba, the director, together with her fellow NEU Mass Comm students bagged an impressive 9 out of 10 awards including  Best Picture Award, Best in Production Design, Best in Musical Score, Best in Editing, Best in Videography, Best in Screenplay, Best in Direction, Best Performance by an Actor, and Best Police Film. It also won the Special Award for Best in Production Authenticity, according to GMA News. This is only one of the few achievements that prove how talented and trained the school has.




In actuality, not more than one-fourth of the whole production are seen by the audience, and what most people don’t know is that it’s the works behind the camera or the production that takes more effort and commitment. All of these aspects and variables in the field of Communication are touched by the New Era University’s COC, truly living up to its goal in producing field-ready professionals, versatile enough to be placed wherever needed, and can perform effectively within the standards and expectations of the country.

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